Open Partners’ Managing Partner Jon Greenhalgh spoke to us about the importance of building robust and solid foundations for AI integration and how their approach is catered around emphasising the brilliance of human works.
AI is poised to transform the agency world in profound ways. At our core, we see its immense potential, welcome its opportunities, and are committed to continue investing in AI throughout 2025. The question isn’t whether AI will reshape the agency landscape – it already is – but rather about understanding the scale of its impact and how we can embrace it to increasingly drive meaningful change.
In 2024, we focused on creating AI tools that are not only functional, but also thoughtfully designed to meet real needs. These tools have streamlined our processes, enabled us to develop unique IP, and enhanced both the efficiency and creativity of our work. As a result, we’re better equipped to deliver innovative solutions in a fast-evolving and competitive industry.
Our focus in 2024 was on building a solid foundation for what lies ahead. By crafting a clear AI strategy, securing the right resources, and fostering key partnerships, we’ve set the stage for rapid growth and adoption in 2025. This groundwork ensures we can quickly scale AI solutions that bring cutting-edge capabilities directly to our clients.
With this momentum, our clients will benefit from bespoke agency tools and AI-driven approaches that elevate the services we provide. By integrating these solutions into our daily work, we’re unlocking smarter, faster, and more impactful ways to deliver value.
As we’ve mapped out where AI fits into our business, we’ve been careful to prioritise the things that matter most: improving efficiency where it makes sense but, more importantly, enhancing the quality and creativity of what we deliver. AI isn’t just about speed. It’s about ensuring every interaction, deliverable, and solution goes above and beyond expectations.
At the heart of our approach is a simple but vital principle: people are irreplaceable. AI is a tool to empower, not replace, the creativity, critical thinking, and strategic insight that define what we do. Every AI solution we develop is designed to complement and amplify the human expertise that our clients trust. In this way, AI becomes a partner in our work, enhancing outcomes without losing the human expertise that sets us apart.
For agencies, the biggest challenge with AI is ensuring the foundations are solid. Without a clear strategy and an understanding of how AI fits into broader goals, tools can easily fall short of their promise. That’s why we remain focused on defining best practices, setting high standards, and staying true to our values as we embrace these new technologies.
Our clients deserve more than generic, off-the-shelf solutions. Every AI tool we create is purpose-built to address specific challenges and shaped by our expertise at every step of the process. This thoughtful, tailored approach gives our clients the confidence that the solutions we deliver will always reflect the unique needs of their businesses – and ours.